With the C4D ride under a month away, the team released its logo, designed by Dwayne De Souza owner of Kapesh Media, and executive co-ordinator for C4D, Sarina Di Martino Derksen. They presented de Jong with a T-shirt bearing the logo.
The second annual ride from Mission to Victoria is shaping up to be twice as big as last year, and the support has been tremendous.
The journey begins at Griner Park, where the team will replant the ginko biloba tree that was vandalized last August. The team will travel 200 kilometres, visiting nine communities and making 34 stops over four days to speak to students, the public and organizations about ways we can celebrate diversity and make our communities more inclusive.
The C4D initiative began last year to celebrate World Day for Cultural Diversity, on May 21 each year.
This year the team will begin its ride the day after the United Nations Day and celebrate it in conjunction with Cycling-4Diversity Week.
The program includes a team of cyclists from diverse backgrounds who will share in the spirit of diversity, listen to concerns and discuss some of the challenges.
I feel it's my responsibility to be part of a larger discussion on how we can actually celebrate diversity and end some of the isolation and divisions that have been steadily increasing.
Our team is honoured to carry this message, and each community has warmly welcomed us in showing their own commitment in spreading the message.
Last year, the United Nations encouraged one million people around the globe to do one activity to support diversity and inclusion on May 21. Our activity is the Cycling-4Diversity initiative, which our team represents on this trip.
"Diversity is ever shifting and changing . . . our approach must reflect such a change as well. We live in an incredibly diverse country and are very blessed because of it. Let us not take those living around us for granted or tolerate discrimination that we might witness first-hand," said Derksen.
"We cannot begin to celebrate diversity until we actually begin talking with one another."
- If you want to join the ride e-mail cycling4diversity@gmail. com.